Abstract:Inordertotrulyadapttotheneedsofsociety, atthesametime,inordertofullyimplementthe"Build up people by virtue of morality" put forward by general secretary, we should integrate the cultivation and practice of socialist core values into the whole process of teaching and educating people. The importance of Ideological and political teaching should be paid attention to in the process of teaching reform of accounting major in the current application- oriented undergraduate colleges. This paper discusses the reform of Ideological and political education in accounting major of application-oriented universities.

Keywords: Ideological and Political Courses; Accounting Major; Applied Undergraduate Colleges; Teaching Reform

1. INTRODUCTION

In recent years, the curriculum of colleges and universities has been constantly reformed, and more attention has been paid to the ideological and political education of students. In the current university teaching program, students' professional course education and ideological and political education are constantly combined. In the present social development situation and the world situation, the high-quality talents needed by the society not only require high technical ability, but also require them to have extremely high ideological and moral quality. Based on this, I present the following insights.

2. IDEOLOGICAL AND POLITICALEDUCATION IN PROFESSIONALCOURSES

In the traditional teaching concept, ideological and political education is only the teaching task of ideological and political classroom, and the ideological and political teaching of students can be completedbytheideologicalandpoliticalteacher.But with the continuous development of the times, the ideological and moral values of the public are constantly valued, especially for the students in undergraduate colleges and universities at thisstage is the period of training and developing talents. In the higher teaching stage, the most influential to the students is the teaching of professional courses. Therefore, from the perspective of ideologicaland

political curriculum, we should introduce ideological and political education into the teaching process of professional courses, and use the characteristics of high participation of students in professional courses to carry out ideological and political education for students. No matter what school, there is thought. The situation of low attendance rate and low participation in the classroom leads to the failure of ideological and political teaching to be carried out scientifically and efficiently. Now after the curriculum reform, ideological and political teaching into the professional curriculum education undoubtedly alleviated this phenomenon. But in the professional classroom if too much to add to the ideological and political part of the explanation,itwillcausestudentsantipathy.Therefore, duringprofessionalclassroomteaching,weshouldpay attention to the use of subtle ways to avoid students tired of classroom behavior. Unconsciously ideological and political teaching compared to the original boring textbook theory explanation can make students understand the connotation, achieve twice the result with half the effort.

For example, while marketing course teaching, in the past, teachers often ignored the correct guidance of students' ideological and moral quality because of the large amount of classroom theoretical knowledge and busywiththeexplanationofprofessionaltheory.After the curriculum reform, teachers should explainfurther incombinationwiththerealityofsociallifeinaddition to the theoretical knowledge explanation and mainly cultivate the students' ideological and moral. Marketing course teachers can take the activities of "McDonald's second cup half price" and "KFC Crazy Thursday" as course cases. After guiding the students to the marketing strategies used in this activity and explaining them, they should pay attention to rational consumption do not blindly consume [1]. While teaching, teachers should not only pay attention to the cultivation of students' professional skills, but also constantlycultivatestudents'correctvalues,especially for students majoring in accounting andaccounting.

3. GUIDE ACCOUNTING STUDENTS TO FORM A CORRECT IDEOLOGICALANDPOLITICALPATTERN

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The introduction of ideological and political teaching into the classroom is very important for college students, especially for practical undergraduate students. For students majoring in accounting in practical undergraduate colleges, we should pay more attention to the ideological and moral construction. Applied undergraduate course is to meet the needs of China's economic and social development, and plays an important role in the needs of high-level applied talents and in promoting the development of higher education in China [2]. Students majoring in finance and accounting in applied undergraduate colleges will certainly enter the real economy and society after graduation, and even participate in controlling the normal operation of the socialist market economy, so the accountants must be highly ideological Virtue. At the same time, the main characteristic of this type is practicality,whichrequiresstudentsnotonlytomaster thetheoreticalknowledgethatisinherentinbooks,but alsotounderstandthetrendofsocialdevelopmentand the needs of social development. After entering the society, the financial and accounting personnel must have a high ideological and moral standard. At the same time, for students majoring in finance and accounting in practical undergraduate colleges and universities, in addition to many economic theoretical knowledges to learn many economic law knowledges. Assuming that students are not properly taught at school, going out and out of society as accountants mayresultinusingthemselvesTofacilitatethenormal operation of social and economic order, to use the loopholesofthecurrenteconomicsystemtomeettheir own greed, to make false accounts tax evasion and so on. Or now it's a myth, but these phenomena are real. From various aspects, students of accounting major in undergraduate colleges and universities must strengthen ideological and moral education and cultivate students' moralquality.The introduction of ideological and political teaching into the course of professional classroom teaching is precisely in line with this teaching purpose, but also can use this new teaching method to cultivate the correct ideological and political pattern of accountingstudents.

For example, in the teaching process of accounting, teachers must fully reflect the content of the course in

the teaching process, express the main purpose of the course,andeffectivelyaddtheclassroomthinkingand politics into the course learning process. While teaching, teachers combine these three parts correctly andcompletely,andachievetheunitybetweenthemin order to achieve the teaching goal better. Teachers in the teaching of accounting involved in the outflow of funds part of the content, must guide students to treat correctly, always remember " A gentleman loves money and has a way to get it ". And the teacher can organize the students to simulate the real work scene oftheaccountingfirm,sothatthestudentscanfeelthe work of different roles in the firm Responsibilities, understanding the importance of what you're learningnow,and promoting a better understanding of the profession. What is more important is to give theright directiontothelucrativelinksinthesimulationofreal work situations. In the process of scene simulation, teachers consciously and purposefully teach students ideological and political education, and train students to form correct values[3].

4. CONCLUSION

Under the guidance of ideological and political teachingpolicy,students majoring in accounting in practical undergraduate colleges should choose teaching methods which are more suitable for their students. For example, using the subject advantage of professional courses to add ideological and political teaching work into professional courses to form a subtleinfluence,teachersshouldpaymoreattentionto the formation of correct ideological and moral cultivation ofstudents.

REFERENCES

[1] YanfenTian, Shujia Cheng. Reforming the Teaching System for Cultivating Applied Financial Professionals[J]. Cross-Cultural Communication,2013,9(6):12.

[2] YanfenTian,YangFang, Binghui Zhang. Analysis of the Classroom Teaching Effects of Financial Engineering based on Scenario Analysis[J]. Higher Education of SocialScience,2015,9(4):33.

[3] Abhijit Sharma. Use of Bloomberg Professional in support of finance and economics teaching[J]. Cogent Economics &Finance,2015,3(1):17.

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